Social Media as a Distribution Tool
Filmmakers should use social media to help distribute their movies! This is because 74% of people in the age range of 18-65+ are on Social Media, including Facebook, Instagram and Twitter. They can use these social media not just to connect with audiences of different ages but different types of audiences that are interested in different things. This is a very useful way of distributing your project as it spreads your film to a huge range of people for free! Instead of just uploading your film to YouTube or Vimeo, you can tweet about it, make a Facebook page and even use Instagram to give your target audience some behind-the-scenes insight.
Our group has used Instagram in two different way; the more traditional platform as away of linking our audience to our film and then in a more imaginative way we have created Instagram accounts for each of our main characters who post as if the character is real, to be specific the character of Ular and Eve. I understand how vitally important it is to create synergy across all platforms to build our audiences.
A significant benefit of using social media like Instagram is the fact that it is interactive, that is a two-way street of communication, with the chance of going viral.
I researched case studies such as Liongate's clever marketing for a popular song "The Hanging Tree" to spread the word about The Hunger Games - Mockingjay Part 1 which resulted in over 20 million views on Vevo's YouTube channel. A second case study involves a low budget Indie film "It's a Disaster" it was decided to release this entire movie in Vine in six second segments, according to the jokey press release. This stunt got everyone talking. A third ingenious way of connecting with audiences is the marketing strategy of using Alternate Reality Games, these create a fictional world in which people can interact with each other across different platforms of Social Media. 42 Entertainment have created several popular ARG's for films like The Girl With The Dragon Tattoo.
Our choice was to use Instagram as well as Facebook and Twitter. Below is a screenshot from our Instagram feed:
Source: Movies and Social Media: Marketing Films with new media by Caitlin Neely (03/06/15) CLICK HERE FOR ARTICLE
Proficient research and understanding of social media's role in marketing.Please add actual examples of your Instagram as well as a link to the feed. You could equally post two examples of how other films have used Instagram, then this post would be excellent.
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