As another part of our research into FILM TRAILERS we decided to take a look at the marketing campaigns of big hollywood films and what part the trailer plays in the marketing scheme as a whole. I looked at the FDA website www.launchingfilms.com in particular the presentation called 'Inside Film Distribution. Part 1 the role of the Distributer, where Mark Read (name might be wrong) stressed the importance of the trailer in reaching cinematic audiences. He stated that is was the single most important factor in drawing audiences into cinemas. This is reflected in the BFI exit polls for example the statistics for the film FRANK show that 29% of the audience were drawn into the cinema because of the trailer.
Well organized and attractive SlideShare: good use of technology.
ReplyDeleteGood evidence of research into Jurassic World's campaign. Introduce this post by explaining that you are invesigating where a trailer sits in the marketing campaign as a whole.
I have returned to look at this as I expected that you would have completed it by now.
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